It’s no secret that Kim Kardashian likes to show off her famous figure in curve-hugging styles that flatter her hourglass shape. So, it’s no surprise that when it comes to picking a premium denim that sculpts a sexy silhouette and covers her…ehem…best assets, she goes with DL1961. We’ve got you, girl.

#DL1961 #Emma #KimKardashian #TBT


We love experimenting with denim colors and detailing to create unique pieces for our collections each season. In this limited edition Emma in Fatigue style, we mixed things up with a summery sherbet color, front pocket zipper detailing and leather side panels. Something about this look has us feeling peachy keen, what about you?

#WashWednesday #whatsyourwash #peachykeen #Emma #limitededition


At DL 1961 we demand more from our denim. Our focus is on rolling out high quality pieces in the freshest styles using the latest, most innovative technologies, because we think you always deserve to look and feel your best, wouldn’t you agree? So we’ve been busy leading a #denimrevolution, and our newest #Instasculpt technology offers you a revolutionary 4-way stretch denim that instantly microsculpts your legs, butt and midsection. I know, it almost brings a tear to your eye thinking about a jean that can do so much for you and expects nothing in return— it almost feels like love, doesn’t it?

Well, in the spirit of our #Instasculpt technology and the summer months ahead, we figured we’d bring you even more ways to sculpt and tone your body by teaming up with ClassPass to give you the scoop on the coolest fitness studios and workouts in New York. For those of you who haven’t heard of ClassPass, this monthly service gives members access to the best studios in the city for only $99/month. And for the next several weeks, I will be your own personal fitness guinea pig giving you the DL (pun intended) on what’s hot to check out, and what will have you reevaluating how much “exercise” you really get walking to and from the subway every day…(those stairs count too, right?). So stay tuned for the DL on what’s sexy, what’s sweaty, and what will leave you looking sculpted and svelte this summer!

This week I checked out Flex Studios in Union Sqaure and took a FlexPilates class that had me feeling the burn for days. When I first arrived at the studio, I have to admit I was a little apprehensive about what I had signed myself up for— my eyes were greeted by some intimidatingly toned bodies and these foreign contraptions that go by the name of “reformers.” But let me tell you, if you are looking for a total-body workout that will tone and sculpt long lean muscles, and leave you feeling unbelievably svelte and sexy, this is the class for you.

Perhaps it was the look of confusion across my face that initially drew the instructor over to me, or it could have been my super cool socks that caught her eye, but either way, Jenn came right over with a warm welcome and instructed me on how to properly use the machines. Throughout the 55-minute form-focused workout, she was extremely helpful and attentive to each individual in the class of 10, and really made it feel like you were having a private, one-on-one personal training session with her. The studio was beautiful and the class size was perfect. Jenn’s upbeat and energetic attitude was absorbed by everyone in the class, and was further fueled by the high-energy music pumping through the speakers. With the machines providing resistance and a fluidity of movement that literally allows you to work every muscle in your body (who knew you could feel sore in your ribs?!) this FlexPilates class is a must. Believe me, once you give it a try, you’ll be hooked.

#DLfitness #ClassPass #FlexStudios #FlexPilates #SkinnyJeanWorkout


The DL1961 #denimmovement is underway and we want you to be a part of it. Our latest #Instasculpt technology has been making some serious waves in the fashion scene and we have to admit, it’s well worth the buzz. This revolutionary 4-way stretch denim instantly microsculpts your legs, butt and midsection— putting the “skinny” back in skinny jeans. It’s no wonder celebrities like Kylie Jenner are hooked once they slip into a pair, and we think you’ll be, too! So treat your behind to something good, and show us your #DLdenimmoment.

#DL1961 #denimrevolution #FlorenceInstasculpt #CoachellaFashion


Fashion Blogger and modern day style icon Chiara Ferragni of the Blonde Salad has a distinctive sense of style that brings glamour and edge to every look she puts together. Here she plays with textures and prints in an over-sized cable knit sweater and leopard print boots, perfectly paired with her DL1961 Emma jeans.

#DL1961 #FashionFriday #TheBlondeSalad


Everyone in Hollywood seems to love rocking the red carpet in their DL1961s. We want to know who you think wore it best in this week’s #BattleoftheBlondes. Is it Leven Rambin, Emily VanCamp or January Jones?

#TBT #DL1961


DL’s design team is constantly on the hunt for fresh denim inspiration. From deep blue indigo washes, to prints, to vintage-inspired distressed denim, our collection features an array of styles inspired by the colors, textures, and beauty we find all around us. We always want to keep you looking your finest, and we’ll keep creating beautiful jeans for a beautiful you.

#deniminspiration #beauty #nature #landscape


DL denim takes street chic style to the city of London with fashion blogger Christiana Weber. Dressed in her Emma skinnies, Christiana checked out the innovative retail store, Dover Street Market, created by fashion visionary Rei Kawakubo of Commes Des Garcons. This stunning multiplex houses covet-worthy selections from the world’s top fashion brands, bringing novelty and luxury to each floor. It is the ultimate fusion of art and fashion. We only have one request for next time—Can you pack us, too?

#DL1961 #streetchic #doverstreetmarket


If there’s anything we love, it’s exploring New York City when the sun is shining and those bitter winter months start to feel like a distant memory we’d soon like to forget. And for some reason, our adventures almost always seem to lead us to a NYC rooftop somewhere, feeling like we’re on top of the world with a sense of total freedom and reinvigoration as we look out over this beautiful, crazy city that never sleeps. With the wind effortlessly taking our locks to super-model wind-blown status, we found the perfect place to unwind and unleash our inner rockstars. This 24/7 city has met its match with our 24/7 jeans.

#247denim #DL1961 #EmmaJeans #CarolinaPimenta #NYMoment


There is nothing chicer than an all white look. But, most of us are not a six foot tall Scandavian model are hesitant to wear white, especially after a long carb filled winter. However our instantly slimming Emma, Angel or Amanda in Milk are designed to be flattering on all body types.

Tip: To look longer and leaner pair your white jeans with a white blouse or t-shirt for a super elongating, flattering and instantly fashion-forward look.


Our AW13 Runway show was watched by 90,000 people worldwide thanks to these gorgeous bloggers who streamed it live from the front row. Even though all of them are incredibly stylish, we have to ask the most important question, who wore it best? Andy, Chiara or Wendy? We are going to stay silent on this one, but please feel free to share your thoughts.

#DL1961 #Runway


Denim shirts are the perfect layering piece for those infamous New York Rooftop expeditions. This fresh blue wash is on trend, effortless and undeniably cool. Buy it now at dl1961.com.



Spring fever is in the air, and what better way to turn up the heat and show off those stems than with a bright pop of color? We know, New York, it’s hard for us to break away from our all-black wardrobes—but we promise if you give it a try, you might just find yourself transported to a world of color, sun and beaches (even if you’re still looking at the concrete jungle from your window)!



With the weather finally warming up, most people are running on treadmills as opposed to running to Magnolia. But, here at DL Headquarters, since our jeans slim, tone and contour instantly, we can focus on more importants thing in life: like matching our cupcakes to our jeans.




Ashley Greene was spotted in Los Angeles this weekend wearing the DL1961 Amanda in Seville. This jean has the perfect amount of distressing around the knee to be on trend but not over the top.

Greene styles the jean perfectly with a stripe tee, black jacket & black ankle boots. This look is a great option for those looking to elevate their casual Saturday attire to the next level.

Ashley is wearing the Amanda Skinny in Seville, $158 available at DL1961



Soul Cycle, in its entirety, is addictive. This 45-minute class, costing you $30, includes climbs and sprints with weights. The atmosphere is candle lit and the instructors are no joke. The classes at Soul Cycle can only be described as an experience – it’s like a dance party and ass whooping all in one. Riders are encouraged to peddle to the music while instructors offer yogic inspiration.

I’ve been to spinning classes before but in no way would call myself a pro. Let me tell you, Soul Cycle is tough. It just is. It’s hard and you sweat but I swear to you when I say I’ve never been to such an inspirational work out class before in my life. It makes you want to do better, try harder, spin longer… Soul Cycle forces you to push yourself beyond your own imaginable beliefs. As I looked around the class I could tell that this wasn’t just any old workout class to these people, its more like a meeting. It’s something that they do each week, or each day even, to keep their lives balanced and happy. Its addictive, and I’ll definitely be buying another ounce…I mean class.



Classic blue jeans are a wardrobe staple for many of us. Andy Torres, founder and face of mega-blog The Style Scrapbook shows us how to reinvent basic blue by adding a statement coat and accessories.

By layering over a simple grey sweater and keeping her hair and makeup minimal, she balances out the bright tones and textures. This look is both classic yet striking. Don’t you agree?

Andy is wearing Amanda in Nirvana, $158 available on www.dl1961.com


If you’re a New Yorker in the know, you have either heard of or (if you’re lucky enough) ended up at 1OAK. This New York City hotspot is infamous for its notoriously strict door policy, intimidating bouncers and very selective crowd. You would think, Michael Goldberg, the man behind this venue would suffer from a severe attitude problem however I was pleasantly surprised when he was everything but.

Goldberg looks every inch the fashionable New York City nightlife extraordinaire you would expect him to be. Dressed in slim jeans, a white tee, baseball jacket and on-trend kicks, he exemplifies New York casual cool. At first, he’s a bit shy but once we got into a conversation about his passion for music, he came alive. “I am always searching for what’s new whether it be a band, DJ or performer. It’s all about staying fresh”, he explains. “When I first started, I changed up the music at 1OAK. I wanted to make it a little different than what you would usually expect.” This initially raised a few eyebrows but his efforts helped keep 1OAK as one of the most sought after venues in a city where even the hottest nightclubs have an expiration date.

As Director of Marketing of The Butter Group, his responsibilities go beyond the music but it is his first priority and the one that he dedicates a lot of his time too. He could easily be partying it up every night with celebrities, socialites and models at one of Butter’s exclusive venues but Goldberg likes to spend his evenings at underground concerts, performances and sometimes even at home. He’s relentless about finding the next big thing and thinking of how he can improve the experience for his clientele. The man definitely works hard and the results are apparent. The Butter Group is expanding rapidly and Goldberg’s drive definitely has something to do with it. When I asked if his age ever affected whether people took him seriously he shrugged and said “All the time. There is always someone who will doubt you because of it but that just meant I worked a lot harder. At the end of the day my work should count more than my age.”

Goldberg proves that you can be young, successful and still extremely down to earth. His depth, creativity and passion for taking things to the next level definitely make him one of the most fascinating New Yorkers I have ever met.


Fighting for online real estate, converting users and calculating unique impressions is the new blood sport. We live in a world where every Joe with a bright idea considers himself a ‘start-up’ and every girl with an iPhone 5 thinks taking ‘selfies’ of herself makes her a viable fashion blogger. But there is a clear separation between those who are the real deal and those who barely qualify as wannabes. Rest assured, the boys from Rap Genius are the absolute real deal. With 80 million impressions/month they are one of the most top ranking sites in the US and growing exponentially everyday. Their head offices are in Williamsburg where their team of real geniuses are making it possible for you to see artists like Kanye West and Chris Brown explain the lyrics to their mega popular songs.

The three founders, Mahbod Moghadam , Tom Lehman , and Ilan Zechory met at Yale University where they formed a friendship. It was after Moghadam graduated from Stanford Law that the boys got together to work on a unique idea to annotate popular rap song lyrics. If you’re unfamiliar with rap music you are probably wondering how many ways can you interpret songs about strippers, bottle service and Lamborghinis. However, one afternoon with Moghadam and you discover the intricacy, beauty and depth of rap. His passion for what he does is infectious and you can’t help be drawn in.

When I sat down with Mahbod I was surprised at how different he was from his Rap Genius personality. He infamously told certain tech icons to “F&*K off” and also claimed that while he was in a desert in Las Vegas, “Jesus came down and said wassup and told us that our site was going to be the biggest in the world.” All this had painted quite the vivid picture. So, naturally when I met him, one of the first things I asked him was whether it was all an act. He shrugged and said, “Yes of course”. People are intrigued by controversy and he certainly delivers.

For the next couple of hours we chatted about everything from how he went from being a Yale undergrad to working with some of the biggest rap artists in the business. “I’m actually going to LA next week to meet with Kanye to discuss his verified account. That’s so surreal”, he said humbly. In addition to being incredibly intelligent, I discovered that he is a poet, a rapper and somewhat of a fashionista. He not only completely changed my perception of rap but of what a tech entrepreneur was like. The three boys and their entire team have an incredible vibe: they are young, intelligent, determined, hardworking but definitely know how to have fun. They are great role models for today’s generation because although they may be working in an unconventional office (I mean they play ping pong in the middle of the day) they have the depth, the motivation and academic credentials to back it all up.


This weekend I realized that I have what it takes to be a good swinger – well, let me explain. I am always a fan of new workouts so when a friend asked me to try aerial yoga with her, I was all in. I should have realized that this was going to be a mess after I sneezed in the middle of the morning chant. Judging from the glares, I was definitely in the lead for most disliked yogi.

It took a little getting used to with the fabrics – they look and feel soft but in reality they are these pinching, tight little devils that try to make you fall out from underneath them. I counted five bruises this morning which was really great. At one point, I was completely encased in fabric and when I poked my head out it looked as if every member of the class was a baby in a womb.

PROS of the class: The teacher had great taste in music. Insert ‘Back to Black’ from the Great Gatsby soundtrack here.

CONS of the class: Pretty much everything else. Plus, I think my dream of becoming a trapeze artist is over as well.

Although I couldn’t wait to “Namaste” my way out of there, it was definitely an experience and something that I would try again. Except next time, I’m bringing kneepads.




Nestled on the corner of Broome and Ludlow, this Lower East Side bakery is not the standard corner shop sugar fix. The moment you walk into Babycakes you are transported to a fantasy world of scrumptious smelling candy colored confections beautifully hand crafted with love and sprinkled with perfection. It’s hard to believe all these delightful treats are gluten free, organic, vegan, soy-free, dairy-free, egg-free AND kosher. So hard to believe that I had to head downtown to see (and taste) for myself.

“We strongly believe in creating recipes with ingredients your body can process” explains Erin McKenna, founder and owner of Babycakes. “Sometimes it takes me weeks or even months to get the recipe right with the substitute ingredients.” I nodded my head in disbelief while Mckenna listed the ingredients she used and thought to myself, “I’m never giving up a cronut for this.” Then I tried her Samoa donuts. Everything changed and I felt like an idiot for doubting her. The texture, the perfect balance of sweetness in the cake combined with an immaculately glazed top layer and toppings made for a somewhat transformational treat. I couldn’t believe my taste buds. What made the treats even better was the lack of emotional guilt and physiological sickness that comes with a sugar overdose. I actually felt good.

This was Mckenna’s mission: to create guilt-free goods that don’t feel like substitutes but rather an improvement from what we are used to having in terms of both taste and health benefits. This dedication is what has made Babycakes such a huge success. Mckenna credits influential tastemakers for being her biggest advocates. “It was the people from the community that discovered the bakery and told all their friends and then word got around.” There is something really special and very New York about that.

There are big things in store for both Mckenna and Babycakes, most recently having partnered with Organic Avenue in New York to sell their treats at their stores. “It’s currently a small test to see if we can partner on an even bigger scale” she says with a smile. Since, more and more New Yorkers have traded in their morning coffee for a green juice, I know that adding those sweet treats to the mix will be a hit. Babycakes is also now available at Disneyland, home to the unhealthiest food on earth. It will definitely be a welcome change from the calorific hot dogs, burgers and pizzas.

All of this couldn’t happen to a nicer person. Not only is Mckenna a talented baker and savvy businesswoman but she is also a very hands-on wife and mother. I left the interview feeling so inspired. She credits her glowing skin, lustrous locks and calm nature to a regime of meditation, good for you food and the occasional indulgence truly proving that with the right attitude you really can have your cake, eat it and still look amazing.



1½ cups flour
1 tablespoon ground flaxseed (optional)
¼ cup brown sugar, packed
4 tablespoons granulated sugar
1 teaspoon pumpkin pie spice
¼ teaspoon salt
1½ teaspoons baking powder
½ teaspoon baking soda
1 teaspoon vanilla extract
1 small can (14 to 16 oz) pumpkin puree
½ cup buttermilk
For Glaze:

½ tablespoon milk
4 tablespoons powdered sugar

In a small bowl, combine all dry ingredients. Set aside.
In a separate bowl, mix vanilla, pumpkin and buttermilk.
Add dry ingredients to the wet ingredients and whisk by hand until fully
Fill each donut reservoir with about 2 tablespoons of batter.
Bake about 4 minutes or until fully baked.
While allowing donuts to cool, mix together glaze ingredients.
Dip donuts into glaze and allow to cool before enjoying.
Yields approximately 30 donut